We used Survey Monkey to create a questionnaire which was filled out by a sample of 20 individuals.
This graph indicates that the majority of our samples came from males; this may have an impact on our results because they may have slightly different genre preferences, and different ideas on the conventions that symbolise those genres.
A very high percentage of our sample were in the 17-18 age bracket which was ideal because this was our target audience, meaning that they would know about the types of conventions involved in genres preferred by our target age group.
We found that our sample preferred the indie genre most, with rock coming a close second. However, before we conducted the questionnaire we already had the intention of doing something in the rock genre, which is what we ended up going with.
Narrative and performance music video types were agreed on by the target audience as both playing a key part, and this is something that we agreed with because we wanted to subvert typical conventions by not just including performance.
The sample group generally agreed upon rock conventions which correlated with our ideas, and other research that we conducted; these conventions are typical and so we made the decision to include them so that our music video was easily relatable.





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